Muji has always approached product design with tremendous self-restraint, but after last year’s devastating earthquake in Tōhoku, the Japanese retailer had a moment of introspection and vowed to streamline its products even more. The company challenged its craftspeople to slash the materials and energy used in each item by 20%. The results–including narrower toilet paper, shortened Q-tips, and a single lid that fits five different-sized pots–were featured in a recent exhibit at the Design Museum in London.

via How Muji Uses Poetic Product Design To Cut Carbon Impact | Co.Design: business + innovation + design.

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