Today, brands envelop our lives more than ever before. Every shirt, pen, book, lamp, car, plane, etc. has been branded. There’s no way to possibly avoid the logo types, color schemes, symbols or slogans anymore.

This is why a project by branding, design, and communications strategistAndrew Miller caught my attention.Brand Spiritis Miller’s blog, where every day for 100 days, he will paint one branded object white. The results are strangely refreshing, as his process strips products into their most basic form.

Miller has set very specific rules for the project. Each object must have been purchased for less than $10, already owned, found or gifted by another person. Also, the structure of each photograph is the same every time. But why is this worth our attention?

Brand Spirit.

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